Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and reach new readers.

Given the explosion of social media, and especially platforms that support short, entertaining, and variably informative video clips—posted by an array of influencers ranging from conscientious ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

A social media community is a group of people who come together online to share common interests and experiences. The term can refer to any online group, including forums, chat rooms and social ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

In the early 2000s, social media was a baby. Cut to now: Statista (2023) predicts there should be around six billion social media users worldwide by 2027. While such rapid growth makes it difficult ...

Before a single social media post goes live, restaurant brands must step back and define their social media goals and objectives. By having well-defined goals for social media engagement, restaurant ...