The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements or the verve of a charismatic tennis star ? That’s a gigantic ask ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

Decades before the Toronto Blue Jays began play, the Phillies flirted with changing their nickname to the Blue Jays: They never actually did it, but long-time Phillies' PR director Larry Shenk ...

Don’t want to get too esoteric here, but let’s start with a little side note on the following so very serious and urgent matter. The idea that beauty is subject to opinion has been around in various ...