A new book by wealth mentor Tasha Batts is gaining attention for its application of neuroscience and identity research ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Managing money can be a complex and emotional endeavor when it involves our family funds, but when it comes to those of the businesses we run, it is even more complicated. One wrong move and the ...

ZURICH, SWITZERLAND – September 23, 2025 – A groundbreaking study by the Global Association of Applied Behavioural Scientists (GAABS) has uncovered a troubling disconnect between professionals' ...

Psychological measures of decision making could help researchers better understand and model individual differences in Multiple Criteria Decision Making. However, such measures have so far gained ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.