In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

With a crowded beauty market, understanding the consumer is more important than ever. In a conversation presented by Beauty Barrage, Kathryn Hopkins, senior editor of beauty at WWD, sat down with ...

For beauty brands, 2025 represents a defining year that calls for bold investments in transformative technologies and scientific advancements to secure the next decade of success. Having partnered ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

The Ordinary leads the consumer sentiment pillar for the third year in a row, bolstered by consumer perceptions of its efficacy and values, alongside strong purchase rates. Cerave and La Roche-Posay ...