The 41,000 crore dairy brand from Gujarat Cooperative Milk Marketing Federation seems to be out, all guns blazing, taking sharp digs at its competition, i.e. Britannia, ITC, Parle etc. The Anand-based ...

A full blown battle is shaping up in the Rs 25,000-crore biscuit manufacturing sector. Dairy major Amul, which launched butter cookies three months ago, has now accused other biscuit manufacturers of ...

After ice-creams, Amul has upped the ante in biscuits segment. The company recently launched a campaign highlighting that its butter cookies contain 25 per cent butter and not vegetable oil. In ...

Britannia and Amul have come out with their weapons drawn, guns blazing at each other in recent months. A few weeks back, Amul – which has always spoken about the delicious goodness of butter – came ...

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform you that Amul is ranked as the strongest food brand and strongest dairy brand in the world as per Food & Drink 2024, the ...

The Rs-42,000 crore dairy mammoth Amul is back in news trying to reiterate that its products are the purest. In 2012, it kicked off a battle against ice-cream brands, which used vegetable fat as an ...