Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Nielsen’s metadata unit Gracenote has introduced a new platform that aims to streamline connected TV ad planning and delivery by offering agencies and marketers standardized program-level data across ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...